Dosti Realty has launched its latest campaign, ‘Will You Be My Yellow?’, using the company’s signature yellow colour as a symbol of friendship, warmth and belonging.

The campaign is built around the idea that a home is shaped not only by its physical spaces but also by the people who create a sense of comfort and connection. It encourages homebuyers to identify their ‘yellow’ — a friend, partner, sibling, parent, neighbour or another person who makes a place feel like home.

Deepak Goradia, Chairman and Managing Director, Dosti Realty, said the campaign celebrates relationships that bring warmth and a lasting sense of belonging to a home. 

Anuj Goradia, Director, Dosti Realty, added that homes are defined by the people who fill them with memories, laughter, comfort and a sense of togetherness. 

The campaign is being showcased across four Dosti Realty developments — Dosti West County, Dosti Eden, Dosti Greater Thane and Dosti 604. 

Dosti West County is a 105-acre township in Balkum, Thane, comprising 2 and 3 BHK homes, senior living and commercial spaces. The development includes green spaces, clubhouses and sports and cultural facilities aimed at encouraging community interaction. 

Dosti Eden, located in Brahmand, Thane, focuses on a quieter residential environment with green spaces designed around family living. 

Dosti Greater Thane is spread across 125 acres in Kalher and features more than 70 per cent open green spaces, along with amenities, retail, a temple and planned social infrastructure. 

Dosti 604, located in Wagle Estate, Thane, rises nearly 170 metres and includes a rooftop sky deck, sky gym, sunset lounge, viewing decks and outdoor spaces. 

Through ‘Will You Be My Yellow?’, Dosti Realty aims to connect its residential developments with the broader idea of community, relationships and belonging.

Mumbai: Dosti Realty has launched a new campaign, ‘Will You Be My Yellow?’, transforming the real estate brand’s iconic yellow into a symbol of friendship, warmth and belonging. 

The campaign is built around the idea that a home is more than the physical space people live in; it is the relationships and shared experiences that make a place feel like home. Through the campaign, Dosti Realty invites homebuyers and audiences to identify their “yellow” — the friend, family member, partner, neighbour or any person whose presence brings warmth and familiarity to everyday life. 

Commenting on the campaign, Deepak Goradia – Chairman and Managing Director, Dosti Realty, said, “Shared moments and lasting bonds in a home draw true warmth from the people who fill it with life. For Dosti Realty, ‘Will You Be My Yellow?’ is a fitting recognition and celebration of those special relationships that create a lasting sense of belonging and make a house truly feel like home.” 

Anuj Goradia – Director, Dosti Realty, added, “A home is more than the walls that hold our memories; it is the people who fill those walls with laughter, comfort, love and belonging. With ‘Will You Be My Yellow?’, we celebrate the special people in ones life who make ordinary moments brighter and remind us that, ultimately, home is not a place we live in, but a feeling we share with the ones who matter most.” 

The campaign extends Dosti Realty’s positioning around creating spaces that go beyond residential structures to foster connections, relationships and shared experiences. 

The campaign is being brought to life across four of Dosti Realty’s developments — Dosti West County, Dosti Eden, Dosti Greater Thane and Dosti 604 — with each project offering a different interpretation of community and belonging. 

At Dosti West County, a 105-acre township in Balkum, Thane, the community proposition is reflected through green spaces, multiple clubhouses, sports and cultural partnerships, and a growing residential community. The development includes 2 and 3 BHK homes, senior living and commercial spaces.

Dosti Eden, located in Brahmand, Thane, represents a more intimate expression of the campaign, with its green surroundings and residential environment positioned as a space for families to spend time together and build a sense of belonging. 

Dosti Greater Thane, a 125-acre gated development in Kalher, incorporates more than 70% open green spaces along with amenities, retail, a temple and planned social infrastructure. The project is positioned around the idea of creating opportunities for residents to connect and build a community. 

At Dosti 604, located in Wagle Estate, Thane, the campaign takes a more urban approach. The nearly 170-metre development features spaces such as a rooftop sky deck, sky gym, sunset lounge and viewing decks, designed around contemporary urban living and shared experiences. 

At the centre of ‘Will You Be My Yellow?’ is the proposition that while a home may be defined by its walls, spaces and amenities, the feeling of home is created by the people within it. 

Through the campaign, Dosti Realty aims to encourage people to recognise and celebrate the relationships that make everyday spaces feel familiar, meaningful and warm.

Rooted in the profound philosophy of "Happiness, Not Just Joy," 'Dosti Zindagi Se' marks Dosti Realty's shift toward a more premium, design-centric positioning. While "joy" is often fleeting and transactional, Dosti Realty aims to deliver "happiness", a state of long-term well-being, belonging, and emotional security rooted in the environments they create.

A Legacy Reimagined

Backed by a legacy spanning over 40 years, Dosti Realty has been seen as a symbol of trust and excellence, having delivered over 143 projects and shaped more than 23,500 homes across 17 million square feet. This new campaign builds on that foundation, emphasizing that a home is merely the starting point. From the expansive green lungs of their townships to social ecosystems designed for multi-generational living - including specialized senior living integration - Dosti is designing for the "whole life."

Leadership Perspective

Commenting on the campaign, Mr Anuj Goradia, Director, Dosti Realty, said, "Dosti Zindagi Se' is a commitment to our residents. It reflects our intent to contribute meaningfully to how people live, connect, and grow. We are no longer just developers of physical spaces; we are curators of life experiences. This campaign captures the emotional depth of the relationships we share with our homeowners, moving beyond the functional to the intuitive and enduring. At Dosti, we have always built relationships as meticulously as we build residences."

Ms Shraddha Goradia, Director, Dosti Realty adds, "There is a certain warmth that turns a space into a home - something you can't always see, but you can always feel. With 'Dosti Zindagi Se', we are trying to capture that emotion. It's about creating spaces that hold memories, nurture relationships, and offer a sense of calm in an otherwise fast-moving world. Because in the end, what people truly seek is not just a beautiful home, but a meaningful life within it.

Portfolio-Wide Integration

This philosophy is reflected across Dosti Realty's portfolio. From premium, well-connected developments in the island city that include Dosti Eastern Bay at Wadala and Dosti Mezzo 22 at Sion to expansive, future-ready communities in Thane like Dosti West County and Dosti Greater Thane, each project is designed with a clear focus on liveability, balance, and long-term value. It brings together considered planning, seamless connectivity, and a true sense of community.

The Road Ahead

As it looks ahead, Dosti Realty is set to expand its footprint with over 21 million square feet of upcoming developments across residences, schools, commercial spaces, retail hubs, and IT parks. While scaling its presence, the brand remains firmly rooted in its core values of quality, transparency, innovation, and environmental responsibility. Guided by a vision to make luxury more accessible, Dosti Realty continues to shape vibrant, future-ready communities. Through the 'Dosti Zindagi Se' campaign, it reaffirms its vision to building holistic ecosystems where thoughtful design, genuine care, and a strong sense of belonging come together to enrich everyday life.

About Dosti Realty

For over four decades, Dosti Realty has been a symbol of trust and excellence in real estate,transforming both locations and lives. Driven by a deep understanding of evolving customer needs, we have delivered 17 mn. sq. ft. across 143+ properties, shaping over 23,500 residences into homes where families thrive. Guided by our ethos, 'Friends for Life', we focus on thoughtful design, timeless architecture, and a seamless home-buying experience from regular construction updates to exceptional post possession support. Through years of listening, learning, and innovating to meet the aspirations of homebuyers, we build more than just structures; we create spaces that foster connection, harmony, and a true sense of belonging. With over 21 mn sq. ft. of upcoming developments across Mumbai Metropolitan Region and Pune, including residences, schools, commercial spaces, retail, and IT parks, we remain committed to trust, transparency, quality, and timely delivery, building brighter futures and nurturing communities for generations to come.

Rooted in the profound philosophy of "Happiness, Not Just Joy," 'Dosti Zindagi Se' marks Dosti Realty's shift toward a more premium, design-centric positioning. While "joy" is often fleeting and transactional, Dosti Realty aims to deliver "happiness", a state of long-term well-being, belonging, and emotional security rooted in the environments they create.

A Legacy Reimagined

Backed by a legacy spanning over 40 years, Dosti Realty has been seen as a symbol of trust and excellence, having delivered over 143 projects and shaped more than 23,500 homes across 17 million square feet. This new campaign builds on that foundation, emphasizing that a home is merely the starting point. From the expansive green lungs of their townships to social ecosystems designed for multi-generational living - including specialized senior living integration - Dosti is designing for the "whole life."

Leadership Perspective

Commenting on the campaign, Mr Anuj Goradia, Director, Dosti Realty, said, "Dosti Zindagi Se' is a commitment to our residents. It reflects our intent to contribute meaningfully to how people live, connect, and grow. We are no longer just developers of physical spaces; we are curators of life experiences. This campaign captures the emotional depth of the relationships we share with our homeowners, moving beyond the functional to the intuitive and enduring. At Dosti, we have always built relationships as meticulously as we build residences."

Ms Shraddha Goradia, Director, Dosti Realty adds, "There is a certain warmth that turns a space into a home - something you can't always see, but you can always feel. With 'Dosti Zindagi Se', we are trying to capture that emotion. It's about creating spaces that hold memories, nurture relationships, and offer a sense of calm in an otherwise fast-moving world. Because in the end, what people truly seek is not just a beautiful home, but a meaningful life within it.

Portfolio-Wide Integration

This philosophy is reflected across Dosti Realty's portfolio. From premium, well-connected developments in the island city that include Dosti Eastern Bay at Wadala and Dosti Mezzo 22 at Sion to expansive, future-ready communities in Thane like Dosti West County and Dosti Greater Thane, each project is designed with a clear focus on liveability, balance, and long-term value. It brings together considered planning, seamless connectivity, and a true sense of community.

The Road Ahead

As it looks ahead, Dosti Realty is set to expand its footprint with over 21 million square feet of upcoming developments across residences, schools, commercial spaces, retail hubs, and IT parks. While scaling its presence, the brand remains firmly rooted in its core values of quality, transparency, innovation, and environmental responsibility. Guided by a vision to make luxury more accessible, Dosti Realty continues to shape vibrant, future-ready communities. Through the 'Dosti Zindagi Se' campaign, it reaffirms its vision to building holistic ecosystems where thoughtful design, genuine care, and a strong sense of belonging come together to enrich everyday life.

About Dosti Realty

For over four decades, Dosti Realty has been a symbol of trust and excellence in real estate,transforming both locations and lives. Driven by a deep understanding of evolving customer needs, we have delivered 17 mn. sq. ft. across 143+ properties, shaping over 23,500 residences into homes where families thrive. Guided by our ethos, 'Friends for Life', we focus on thoughtful design, timeless architecture, and a seamless home-buying experience from regular construction updates to exceptional post possession support. Through years of listening, learning, and innovating to meet the aspirations of homebuyers, we build more than just structures; we create spaces that foster connection, harmony, and a true sense of belonging. With over 21 mn sq. ft. of upcoming developments across Mumbai Metropolitan Region and Pune, including residences, schools, commercial spaces, retail, and IT parks, we remain committed to trust, transparency, quality, and timely delivery, building brighter futures and nurturing communities for generations to come.

Rooted in the profound philosophy of "Happiness, Not Just Joy," 'Dosti Zindagi Se' marks Dosti Realty's shift toward a more premium, design-centric positioning. While "joy" is often fleeting and transactional, Dosti Realty aims to deliver "happiness", a state of long-term well-being, belonging, and emotional security rooted in the environments they create.

Backed by a legacy spanning over 40 years, Dosti Realty has been seen as a symbol of trust and excellence, having delivered over 143 projects and shaped more than 23,500 homes across 17 million square feet. This new campaign builds on that foundation, emphasizing that a home is merely the starting point. From the expansive green lungs of their townships to social ecosystems designed for multi-generational living - including specialized senior living integration - Dosti is designing for the "whole life."