Mumbai: Dosti Realty has launched a new campaign, ‘Will You Be My Yellow?’, transforming the real estate brand’s iconic yellow into a symbol of friendship, warmth and belonging.
The campaign is built around the idea that a home is more than the physical space people live in; it is the relationships and shared experiences that make a place feel like home. Through the campaign, Dosti Realty invites homebuyers and audiences to identify their “yellow” — the friend, family member, partner, neighbour or any person whose presence brings warmth and familiarity to everyday life.
Commenting on the campaign, Deepak Goradia – Chairman and Managing Director, Dosti Realty, said, “Shared moments and lasting bonds in a home draw true warmth from the people who fill it with life. For Dosti Realty, ‘Will You Be My Yellow?’ is a fitting recognition and celebration of those special relationships that create a lasting sense of belonging and make a house truly feel like home.”
Anuj Goradia – Director, Dosti Realty, added, “A home is more than the walls that hold our memories; it is the people who fill those walls with laughter, comfort, love and belonging. With ‘Will You Be My Yellow?’, we celebrate the special people in ones life who make ordinary moments brighter and remind us that, ultimately, home is not a place we live in, but a feeling we share with the ones who matter most.”
The campaign extends Dosti Realty’s positioning around creating spaces that go beyond residential structures to foster connections, relationships and shared experiences.
The campaign is being brought to life across four of Dosti Realty’s developments — Dosti West County, Dosti Eden, Dosti Greater Thane and Dosti 604 — with each project offering a different interpretation of community and belonging.
At Dosti West County, a 105-acre township in Balkum, Thane, the community proposition is reflected through green spaces, multiple clubhouses, sports and cultural partnerships, and a growing residential community. The development includes 2 and 3 BHK homes, senior living and commercial spaces.
Dosti Eden, located in Brahmand, Thane, represents a more intimate expression of the campaign, with its green surroundings and residential environment positioned as a space for families to spend time together and build a sense of belonging.
Dosti Greater Thane, a 125-acre gated development in Kalher, incorporates more than 70% open green spaces along with amenities, retail, a temple and planned social infrastructure. The project is positioned around the idea of creating opportunities for residents to connect and build a community.
At Dosti 604, located in Wagle Estate, Thane, the campaign takes a more urban approach. The nearly 170-metre development features spaces such as a rooftop sky deck, sky gym, sunset lounge and viewing decks, designed around contemporary urban living and shared experiences.
At the centre of ‘Will You Be My Yellow?’ is the proposition that while a home may be defined by its walls, spaces and amenities, the feeling of home is created by the people within it.
Through the campaign, Dosti Realty aims to encourage people to recognise and celebrate the relationships that make everyday spaces feel familiar, meaningful and warm.